Available for opportunities

Hi, I'm Ria Singh.
I turn data into clear decisions.

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Introduction

About

Data tells stories, but only if you know how to listen. I'm a data analyst who bridges the gap between raw numbers and boardroom decisions; building everything from bronze-to-gold data warehouses to executive dashboards that actually get used. My recent project identified a R$4.6M retention opportunity and validated a retention strategy achieving 186% ROI.

I specialize in the messy middle; taking fragmented data, questionable quality, and unclear business questions, then delivering clear insights, tested recommendations, and measurable impact. After 1.5 years in market research and business analysis at IMARC Services, I'm bringing that business acumen into technical analytics; combining research methodology with SQL, Python, and Power BI.

By the numbers

Key Impact

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End-to-End Projects Built
0M+
Rows Analyzed
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Data Pipelines
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Business Cases Solved
Expertise

Skills

Data Analysis & Viz
Dashboard design, stakeholder reporting, and visual storytelling that drives decisions.
SQLPower BITableauExcel
Programming & Analytics
Statistical analysis, EDA, hypothesis testing, A/B experiments, reproducible code.
PythonPandasEDAA/B Testing
Business Analytics
Decision-focused analysis across customer behavior, retention, and experimentation.
Funnel AnalysisCustomer SegmentationRetention AnalysisExperiment DesignKPI Tracking
Machine Learning
Feature engineering, regression, classification, NLP, and cross-validation.
Scikit-learnWord2VecNLP
Cloud & Data Engineering
ETL design, storage, and analytics infrastructure on AWS and Azure.
AWS S3AthenaAzureGlue
Work

Projects

Real-world problems solved through data, from marketplace analysis to cloud ETL pipelines.

OLIST
SQLPYTHONA/B TESTINGPOWER BI
OLIST Marketplace Analysis
  • A 97% one-time buyer retention crisis was hiding inside 99K orders on the Brazilian OLIST marketplace. I built a full medallion data warehouse (Bronze/Silver/Gold) in MySQL and segmented 93K customers into five RFM behavioral groups.
  • Then I designed a statistically rigorous A/B test validating a coupon intervention at p<0.001. Outcome: Identified R$4.6M retention opportunity and validated a retention strategy achieving 186% ROI.
View Project
FMCG
EXCELPOWER QUERYVBAPOWER BI
FMCG Sales Automation
  • A regional FMCG distributor was spending 80-115 minutes daily on manual sales consolidation and reporting—a workflow bottleneck that delayed business decisions and created error risk.
  • I built a fully automated pipeline where Python generates daily CSVs at 6:30AM via Windows Task Scheduler, Power Query ingests and cleans all files automatically, and Power BI serves a single-page executive dashboard. Result: 30-40 hours/month of manual work eliminated with zero daily intervention needed.
View Project
AWS healthcare architecture diagram
AWS S3GLUEATHENAQUICKSIGHT
AWS Healthcare ETL Pipeline
  • Raw hospital encounter data (~100K records) was inconsistent and unqueryable for operational decisions. I built a layered cloud ETL pipeline on AWS with S3 raw/cleaned/curated zones and Glue DataBrew for profiling and cleaning.
  • Glue PySpark jobs handled transformations and aggregations, Athena supported SQL validation, and QuickSight delivered stakeholder dashboards. The pipeline surfaced actionable KPIs on patient volume by department, average length of stay, and admission type distribution.
View Project
View All Projects
Professional Journey

Experience

Research & Content Analyst — IMARC Services Pvt. Ltd.
June 2023 – December 2024
  • Conducted secondary research and content analysis by collecting, validating, and synthesizing information from multiple external sources to support market intelligence deliverables.
  • Leveraged AI-powered research and content tools to streamline data extraction, information summarization, and report preparation, reducing manual effort by ~30% and improving workflow efficiency.
  • Mentored and trained junior team members on research workflows, data validation practices, and quality standards to ensure accuracy and consistency in client-facing reports.
Independent Contractor
2020 – 2023
Completed freelance and contract-based project work across multiple assignments.
Background

Education

MSc in Data Science
Liverpool John Moores University, UK
Expected 2027
Executive PG Program, Data Science
IIIT Bangalore
Expected 2026
B.Tech in Computer Science
Lovely Professional University, India
Graduated 2020
Writing

View Blogs

Quick explainers on modern analytics tools, platform updates, and practical implementation takeaways.

Python · Analysis
Pandas 3.0: Faster and Smarter Analysis
Practical changes in Pandas 3.0, highlighting speed, memory efficiency, and cleaner workflows for everyday analysis tasks.
Read Article
Power BI · Reporting
Power BI Updates 2025–2026
Key Power BI updates with examples focused on what analysts can immediately apply in reporting and dashboard workflows.
Read Article
Let's work together
Open to Data Analyst Roles

Looking for opportunities where data meets decision-making. Let's connect.

💼 LinkedIn ⌥ GitHub

© 2026 Ria Singh · Data Insights Portfolio