OLIST Marketplace Analysis
- A 97% one-time buyer retention crisis was hiding inside 99K orders on the Brazilian OLIST marketplace. I built a full medallion data warehouse (Bronze/Silver/Gold) in MySQL and segmented 93K customers into five RFM behavioral groups.
- Then I designed a statistically rigorous A/B test validating a coupon intervention at p<0.001. Outcome: Identified R$4.6M retention opportunity and validated a retention strategy achieving 186% ROI.